BWCGlasgow Ambassadors

BWC ambassadors have been chosen to represent the BWC membership community and its values. They are also a point of contact and you will see them regularly at our events.

The BWCGlasgow ambassador embodies ethical and moral values. They represent the BWCGlasgow membership community in a positive and responsible manner.

Our BWCAmbassadors have been chosen on

CULTURAL VALUES • DIVERSITY AND LEADERSHIP • ETHICS AND INTEGRITY • EXPERIENCE IN THE BUSINESS WORLD & LEADERSHIP ROLE

Introducing our BWCGlasgow Ambassadors

  • Jennifer McKenna

    Jennifer McKenna

    Concept Financial Services

    Having worked in financial services since leaving school, Jennifer progressed through the world of Insurance before moving into senior roles in Banking. in her role with one of the leading high street banks, she helped develop mortgage propositions and was responsible for not only setting the interest rates charged but also the criteria for lending. During covid she took the brave step of moving into a self-employed mortgage broker role and she has not looked back.

    As well as holding down a full-time job, Jennifer was a Trustee and Treasurer of Falkirk Rugby Club – a role she carried out for almost 12 years before finally handing over the purse strings in May this year. She still organises and runs popular events for the club.

    LINKEDIN

  • Jacquelyn Walmsley

    Jacquelyn Walmsley

    JAXX Accounting

    Like many young entrepreneurs school wasn't for Jacquelyn. Despite being bright, she crashed out at 16 to a career in retail and then with HMRC.

    Fast forward 5 years and Jacquelyn returned to full-time education where she gained a first-class honours degree, going on to complete her professional qualification with the ACCA, whilst working in industry and then general practice. Two years later she gained her license. This was the catalyst for starting her own accounting firm and JAXX Accountancy was born. Using the power of social media to educate and inform, she was astounded to go viral on Tick Tock. In addition to running her business Jacquelyn supports and mentors others. She is ideally placed to help young entrepreneurs and professionals.

    LINKEDIN

  • Cherie Shah

    Glasgow Women's Business Growth

    With over 25 years of professional experience, Cherie Shah is passionate about championing Glasgow’s vibrant female business community. With a background in Accountancy and successful business owner, Cherie knows exactly what it takes to boost customer engagement and drive profitability. Her dynamic approach blends strategic planning with practical insights, empowering female entrepreneurs to make bold, informed decisions that align with their growth goals. As a mother of five sons and a leader with a growing business portfolio, Cherie truly understands the unique challenges women face and offers effective strategies to help them balance it all while staying focused on success

  • Karen Wilson

    Smartworks

    Karen is a dynamic marketing leader and fundraising leader, with a wealth of experience across diverse sectors, including the Third Sector, financial services, manufacturing, and the public sector. Her career has been defined by a strong focus on driving income growth, forging powerful partnerships, and developing high-performing teams. Karen has leveraged her diverse skill set—including strategic planning, team leadership, business development, financial management, and project management—to make a significant impact in every organisation she’s been a part of. Passionate about charity work, Karen excels at building meaningful relationships and crafting strategies that deliver real results while supporting causes that matter.