Leadership Consultant | Mindset Shift Support | New Manager mentor
Power hour – Creating a Linkedin Audience
WHY DO YOU NEED A PRESENCE ON LINKEDIN?
Increased brand awareness and credibility
Improved SEO - LinkedIn profiles and pages are indexed by search engines
Recruiting great people - LinkedIn is the go-to platform for recruiting
Lead generation - LinkedIn is a lead gen goldmine. With a company page you can promote products/services and interact with prospects
Thought leadership - Write articles and longer-form posts which, in turn, showcases your business knowledge, expertise and credibility
Audience insights - The platform provides robust analytics on visitors and followers - you can then follow up, or rethink and adapt strategy
Community building - Engaging with other companies and professionals allows businesses to build an online community and expand reach
Cost effective marketing - LinkedIn provides a free platform for establishing an authoritative brand presence
About the speaker
Trish Mullen, is a Career Coach at Job Search Mastery. She is a professional, award-winning Career Coach with many successes over 20 years, helping job seekers reach their full job and career potential.
Since 2000, Trish has been working as a certified Career Consulting Professional specialising in helping job seekers understand the right way to do job search.